A month-by-month social system, built for a team of one.

Before posting a single piece of content, you need to understand the mechanics and audience of each platform. Not every platform is right for every business. This module breaks down Instagram, TikTok, Facebook, YouTube, LinkedIn, and Google Business, their algorithms, audiences, content formats, and best use cases, so you can choose the two or three that will move the needle for your specific business.

Your brand voice is the personality behind every post. It's what makes people recognize you before they see your name. Most small business social media fails not because of bad content but because there's no consistent voice, every post sounds like it was written by a different person. This module walks you through defining your voice, creating a visual identity system, and using AI to maintain that consistency at scale.

Content pillars are 3-5 recurring themes that your brand rotates through consistently. They give you a framework to create from instead of starting from scratch every time. They also give your audience a reason to follow, they know what kind of value to expect. Once your pillars are defined, AI can generate a year's worth of content ideas in one session.

ElevenLabs is the industry standard for AI voice generation. You can clone your own voice with 60 seconds of audio and use it for every future video, meaning you never have to record yourself talking again. Alternatively, choose from 1,000+ pre-built voices across every accent, age, and tone. This module covers Voice Lab setup, cloning your voice, script-to-audio in under 2 minutes, and exporting for use in HeyGen, CapCut, or any video editor.

HeyGen lets you create photorealistic talking-head videos using an AI avatar built from your own photo or from 100+ preset avatars. You write the script, add your ElevenLabs voice, and HeyGen renders a professional video in minutes. No camera. No lighting. No re-recording. This module covers avatar creation, connecting your ElevenLabs voice, video templates for different platforms, and the batch production workflow for creating a week of content in one session.

Short-form video is the highest-reach content format on the internet right now. Instagram Reels and TikTok both use interest-graph algorithms, meaning your content gets shown to new people who don't follow you based on what they watch. This is the only organic channel where a brand new account can reach 100,000 people on the first post. This module covers the hook formula, retention tactics, trending audio, hashtag strategy, and the 3-video test system for finding what works for your specific audience.

Meta Ads (Facebook + Instagram) give you access to 3+ billion people with targeting so precise you can reach "Women 28-40 in Los Angeles who own small businesses and are interested in Google Workspace and entrepreneurship." No other advertising platform lets a $20/day budget reach this specific an audience. This module covers Business Manager setup, the campaign structure, audience targeting, pixel installation, and your first $5/day test campaign.

UGC (User-Generated Content) style ads look like organic social posts rather than traditional advertisements. They're shot on a phone, feel authentic, and convert at 2-4x the rate of polished brand ads because people don't immediately recognize them as ads and don't skip. You can create UGC-style ads entirely with AI, script with Gemini, voice with ElevenLabs, avatar with HeyGen, edit with CapCut. This module walks through the complete workflow from brief to published ad.

Most business owners check the wrong metrics. They look at likes and impressions when they should be watching CPM (cost per 1,000 views), CTR (click-through rate), CPC (cost per click), and ROAS (return on ad spend). Understanding these four numbers tells you everything about whether to keep spending, kill an ad, or scale up. This module covers how to read your Ads Manager dashboard, when to kill vs scale an ad, and the systematic approach to growing from $10/day to $100/day profitably.

A 90-day content calendar built in Google Sheets means you sit down for one 3-hour session per quarter and plan every single post for 90 days. No more "what do I post today?" at 7am. Using Gemini AI, you can generate all 90 topics in 15 minutes, then batch-create the actual content in one or two focused sessions per week. This module builds the system from scratch, template, topic generation, batching schedule, and review workflow.

Once your content is created, manual posting is a waste of your time. Buffer, Later, and Meta Business Suite all allow you to schedule posts weeks in advance, automatically publishing at optimal times. Combined with Gemini AI generating your captions and hashtags in bulk, you can go from "I have nothing to post" to "I'm scheduled 4 weeks out" in one Saturday afternoon.

Vanity metrics (followers, likes) feel good but don't pay the bills. The metrics that matter are: reach growth rate, profile visits to link clicks, link clicks to website visits, and website visits to leads/sales. This module teaches you to build a simple monthly analytics report in Google Sheets using data from Instagram Insights, TikTok Analytics, and Meta Business Suite, and how to use Gemini to turn that data into a clear action plan for the next month.

Followers are a vanity metric. Community members buy from you, refer you, defend you online, and show up repeatedly. Building a community doesn't require a big audience, you can start with 200 followers. It requires consistency, responsiveness, and giving people a reason to identify with your brand beyond the product. This module covers comment strategy, Instagram Close Friends (for VIP content), Facebook Groups, and how to use Gemini to respond to every comment in your brand voice.

You don't need celebrity influencers. Micro-influencers (5K-50K followers) in your specific niche convert at 3-5x the rate of mega-influencers because their audience trusts them like a friend. A local food truck partnering with three LA food bloggers who each have 20K engaged followers is worth more than one influencer with 500K passive followers. This module covers how to find, pitch, and structure partnerships that actually drive sales, including DM scripts, collab structures, and how to track results.

Los Angeles will host the 2028 Summer Olympics, FIFA World Cup 2026, Super Bowls, and multiple championship events throughout this decade. For LASEC-certified suppliers and LA businesses, this represents the single largest social media opportunity in the city's history. Millions of international visitors will discover LA businesses through social media before they arrive. Your social presence during these events is your most valuable marketing asset. This module builds the full event social strategy, pre-event positioning, multilingual content, real-time posting, and post-event retention.