Launch and grow a podcast with free tools.

The biggest mistake in podcasting is being too broad. "Business tips" is not a show. "How Black and minority entrepreneurs in LA are building wealth using AI" is a show. This module covers how to define a niche so specific that your ideal listener hears the title and immediately thinks "this is for me."

You do not need expensive equipment to start. The #1 mistake new podcasters make is spending $500 on gear before publishing a single episode. This module shows you how to get broadcast-quality audio using your phone, a free app, and one simple principle, the closer the mic, the better the sound.

Editing a podcast does not mean removing every "um", that actually makes the audio sound unnatural. It means removing long pauses, major mistakes, and off-topic tangents. Descript makes this as easy as editing a Google Doc. This module covers the complete editing workflow from import to export.

The solo educational episode is the foundation of authority podcasting. One host, one topic, clear structure. When done well, it positions you as the definitive expert on your topic and becomes permanent search traffic on Spotify and YouTube simultaneously.

The best podcast interviews feel like eavesdropping on a great conversation. The host's job is not to ask questions from a list, it's to listen and follow the thread. This module covers how to research a guest in 30 minutes, write questions that unlock real insights, and handle the most common interview challenges.

Story episodes outperform educational episodes for retention and sharing. People don't share tips, they share stories. This module covers the narrative structure used by Serial, How I Built This, and the most-shared independent podcasts, and how to apply it to your business stories.

The cardinal sin of podcast advertising is making your show feel like an ad. But not monetizing your podcast is leaving money on the table. This module covers the 80/20 method: 80% genuine value, 20% natural offer, and how to structure it so listeners never feel sold to.

Spotify for Podcasters (formerly Anchor) distributes your episode to every major platform simultaneously, Spotify, Apple Podcasts, Amazon Music, iHeartRadio, Pocket Casts, and more, for free. Upload once and your episode is everywhere within 24 hours.

Recording an episode is the most time-intensive part of podcasting. Every other content format should flow from that single recording session. This module shows you exactly how to turn one 30-minute episode into a blog post, YouTube video, 5 social clips, an email newsletter, and a Google Business post, in under 2 hours.

Most podcasters try to get brand sponsorships before they have the audience for it. There are 6 better monetization strategies that work at 100 listeners that don't require a massive audience. This module covers all of them in order from easiest to most profitable.