Social Media Track

📅Month 1 — Foundation & StrategySM-01 to SM-03

SM-01

Platform Deep Dive — Where Your Customers Actually Are

Before posting a single piece of content, you need to understand the mechanics and audience of each platform. Not every platform is right for every business. This module breaks down Instagram, TikTok, Facebook, YouTube, LinkedIn, and Google Business — their algorithms, audiences, content formats, and best use cases — so you can choose the two or three that will move the needle for your specific business.

Platform Overview — Choosing the Right Channels

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📸

Instagram

Best for: Visuals, local discovery, product showcases, Reels reach, Stories engagement. Algorithm rewards: Saves, shares, comments over likes.

🎵

TikTok

Best for: Discovery, viral reach, 25–45 demo growing fast, educational content. Algorithm rewards: Watch-through rate and re-watches.

👥

Facebook

Best for: Ads (most powerful targeting), Groups, local events, 35+ demographic. Algorithm rewards: Meaningful interactions and time spent.

▶️

YouTube

Best for: Permanent SEO traffic, authority, long-form education, Shorts for discovery. Algorithm rewards: Watch time and click-through rate.

💼

Best for: B2B, consulting, speaking, professional brand. Algorithm rewards: Comments and dwell time. Text posts still outperform.

📍

Google Business

Best for: Local search, reviews, Maps ranking. Free. Most ignored. Algorithm rewards: Regular posts, reviews, and Q&A responses.

Meta Business Suite TikTok for Business YouTube Creator Academy Google Business Profile

Platform Selection Audit

Act as a social media strategist. Conduct a platform audit for my business and recommend the best 2-3 platforms to focus on. My Business: [Name, type, location] My audience: [Age range, demographics, interests] My goals: [Brand awareness / Lead generation / Direct sales / Community building] My content comfort level: [Writing / Video / Images / All] Time available per week: [Hours] Current platforms (if any): [List] Based on this, provide: 1. TOP 2-3 PLATFORM RECOMMENDATIONS with reasons why each fits 2. ONE PLATFORM TO AVOID and why it's wrong for this business right now 3. CONTENT TYPE that will perform best on each recommended platform 4. STARTING POSTING FREQUENCY (realistic, not aspirational) 5. 30-DAY QUICK WIN: One action on each platform that will show results within 30 days

SM-02

Brand Voice + Visual Identity — Stop Looking Generic

Your brand voice is the personality behind every post. It's what makes people recognize you before they see your name. Most small business social media fails not because of bad content but because there's no consistent voice — every post sounds like it was written by a different person. This module walks you through defining your voice, creating a visual identity system, and using AI to maintain that consistency at scale.

Defining Your Brand Voice + Visual Identity

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🎨 Visual Identity Checklist

✓ Brand color palette (2-3 colors max)
✓ Font pairing (header + body)
✓ Logo + icon versions (color, white, black)
✓ Canva Brand Kit setup
✓ Instagram grid aesthetic direction
✓ Consistent filter or editing style

🗣️ Voice Attributes (pick 3)

AuthoritativeConversationalInspirationalEducationalBoldWarmExpertHumorousRaw/Authentic

🎨 Canva Brand Kit (Free) 🎨 Coolors (Palette Generator) Aa Google Fonts

Brand Voice Guide Generator

Act as a brand strategist. Create a complete Brand Voice Guide for my social media presence. Business: [Name, industry, location] Founded: [Year / Story in 1-2 sentences] Target customer: [Detailed description] Brand personality adjectives: [3-5 words you want to be known for] Brands I admire: [2-3 examples and why] What I'm NOT: [Qualities that don't fit my brand] Generate: 1. BRAND VOICE DEFINITION (1 paragraph): The personality in words 2. TONE GUIDE by platform: Instagram: [More casual, visual storytelling] LinkedIn: [More professional, thought leadership] TikTok: [Raw, direct, fast] Email: [Warm, personal, direct] 3. WRITING DO'S AND DON'TS (5 each) 4. SAMPLE CAPTIONS: Same topic written in my brand voice for Instagram, LinkedIn, and TikTok to show the difference 5. WORDS WE USE / WORDS WE AVOID (10 each)

SM-03

Content Pillars — The System That Ends Blank-Page Syndrome Forever

Content pillars are 3-5 recurring themes that your brand rotates through consistently. They give you a framework to create from instead of starting from scratch every time. They also give your audience a reason to follow — they know what kind of value to expect. Once your pillars are defined, AI can generate a year's worth of content ideas in one session.

Building Your Content Pillar System

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The 5-Pillar Framework — Use This Mix Every Week

🎓

Educational

Teach something valuable. No pitch.

🤝

Behind the Scenes

Show your process, your team, your life.

⭐

Social Proof

Results, testimonials, transformations.

💡

Inspiration

Mindset, motivation, values you stand for.

🛒

Promotional

Offers, launches, calls to action. 1 in 5 posts max.

Content Pillar Builder + 60 Topic Ideas

Act as a content strategist. Define my content pillars and generate 60 content topic ideas. Business: [Name, type, what you sell] Target audience: [Who they are, what they struggle with] My expertise: [What I know better than most people in my industry] Products/services offered: [List them] Generate: 1. MY 5 CONTENT PILLARS: Each with a name, description, and why it resonates with my audience 2. 12 CONTENT IDEAS PER PILLAR (60 total): For each idea include: — Hook (first line of the post/video) — Format recommendation (Reel / Carousel / Static / Story / Long-form) — Platform priority (Instagram / TikTok / LinkedIn / YouTube) 3. RECURRING SERIES IDEAS: 3 weekly series concepts (e.g., "Monday Motivation," "Tool Tuesday") that are sustainable and on-brand

🎬Month 2 — AI Video Creation SystemSM-04 to SM-06

SM-04

ElevenLabs — Professional AI Voice in 5 Minutes

ElevenLabs is the industry standard for AI voice generation. You can clone your own voice with 60 seconds of audio and use it for every future video — meaning you never have to record yourself talking again. Alternatively, choose from 1,000+ pre-built voices across every accent, age, and tone. This module covers Voice Lab setup, cloning your voice, script-to-audio in under 2 minutes, and exporting for use in HeyGen, CapCut, or any video editor.

ElevenLabs Voice Clone + Audio Export Walkthrough

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How to Clone Your Voice

Record 60 seconds of clear speech (phone mic is fine)
Go to ElevenLabs → Voice Lab → Add Voice
Upload the recording → name your voice
Test with any text — adjust style and stability
Export as MP3 — use in any video tool

Use Cases for Every Business Type

📱 Social media Reel / TikTok narration
🤖 AI avatar videos (HeyGen)
📣 Ad voiceovers for Meta/YouTube
🎙️ Podcast intros and episode narration
🏪 In-store/event announcement audio
📧 Email video message narration

🎙️ ElevenLabs (Start Free) 🎤 Voice Lab 📝 Text to Speech

ElevenLabs Script Generator

Act as a voice-over scriptwriter. Write a professional narration script optimized for AI text-to-speech (ElevenLabs). Content type: [Product explainer / Ad / Podcast intro / Course intro / Social Reel] Platform: [Instagram / TikTok / YouTube / Podcast] Duration: [15 / 30 / 60 / 90 seconds] Brand voice: [Warm and expert / Energetic and direct / Calm and authoritative] Topic: [What is the audio about] CTA: [What should listener do after hearing this] Write the full script with: — Natural sentence breaks (add [PAUSE] where natural pauses should occur) — Emphasis markers for key words [EMPHASIS: word] — Pacing notes: [SLOW] [FAST] [NORMAL] — Pronunciation guide for any unusual words or brand names — Estimated word count and duration at natural pace

💡 Pro Tip: ElevenLabs free tier gives you 10,000 characters/month — roughly 8 minutes of audio. That's enough for 15-20 short social media videos. Upgrade to Creator ($22/month) only when you're producing more than that consistently.

SM-05

HeyGen — Your AI Avatar Video System

HeyGen lets you create photorealistic talking-head videos using an AI avatar built from your own photo or from 100+ preset avatars. You write the script, add your ElevenLabs voice, and HeyGen renders a professional video in minutes. No camera. No lighting. No re-recording. This module covers avatar creation, connecting your ElevenLabs voice, video templates for different platforms, and the batch production workflow for creating a week of content in one session.

HeyGen Avatar Setup + Full Video Production

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📸

Instant Avatar

Upload 1 clear photo → avatar ready in minutes. Works from a selfie.

🗣️

Voice Integration

Paste your ElevenLabs voice ID → all videos use your voice automatically.

📐

Platform Sizes

1:1 for Instagram, 9:16 for Reels/TikTok, 16:9 for YouTube — all in one click.

🤖 HeyGen (Start Free) 👤 Create Your Avatar 📋 Video Templates

HeyGen Avatar Video Script (60-Second Format)

Write a 60-second avatar video script for HeyGen. Format for text-to-speech delivery. Business: [Name, type] Topic: [Specific subject for this video] Platform: [Instagram Reel / TikTok / YouTube Short / Facebook] Target viewer: [Who is watching — what problem do they have?] Goal: [Awareness / Lead / Sale / Education] SCRIPT (write in spoken, conversational language — no bullet points, no headers): [0-3 sec HOOK]: One punchy opening statement. Must make viewer stop scrolling. [3-12 sec PROBLEM]: State the problem your viewer has, make them feel understood. [12-35 sec SOLUTION]: Introduce your solution/product/service. 3 key benefits max. [35-50 sec PROOF]: One result, testimonial, or statistic. Short and specific. [50-60 sec CTA]: One action. Make it specific ("Click the link in bio" not "reach out"). VISUAL DIRECTION NOTES: [Describe what B-roll or text overlays should appear during each section] BACKGROUND: [Color or style for HeyGen background] CAPTION STYLE: [Bold text / Subtitle style / Minimal]

SM-06

Reels + TikTok Strategy — The Algorithm Playbook

Short-form video is the highest-reach content format on the internet right now. Instagram Reels and TikTok both use interest-graph algorithms — meaning your content gets shown to new people who don't follow you based on what they watch. This is the only organic channel where a brand new account can reach 100,000 people on the first post. This module covers the hook formula, retention tactics, trending audio, hashtag strategy, and the 3-video test system for finding what works for your specific audience.

Reels + TikTok Algorithm Strategy

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The 3-Second Hook Formula — Types That Stop the Scroll

Bold Claim: "I saved $2,400 last month doing this one thing"

Question: "Why do 90% of small businesses fail in year 1?"

Mistake: "Stop posting 3x a day — here's why it's killing your reach"

Transformation: "Before: $0. After: $8K/month. Here's the exact system"

🎵 Trending Instagram Audio 📊 TikTok Top Ads ✂️ CapCut (Free Editor)

20 Reel/TikTok Hook Generator

Act as a short-form video strategist. Generate 20 high-performing hooks for Reels and TikTok videos. Business: [Name, type, what you sell] Target audience: [Who watches] Main topics: [List 3-5 subjects you cover] Generate 20 hooks — 4 from each category: BOLD CLAIM HOOKS (shock with a statistic or result): [4 hooks] MISTAKE/MYTH HOOKS (challenge conventional wisdom): [4 hooks] CURIOSITY/QUESTION HOOKS (make them need to know the answer): [4 hooks] TRANSFORMATION HOOKS (before → after): [4 hooks] PERSONAL STORY HOOKS (vulnerability or experience): [4 hooks] For each hook also provide: — Recommended video format (talking head / text on screen / B-roll with voiceover) — Ideal length (15s / 30s / 60s) — Best platform (Instagram / TikTok / Both)

📣Month 3 — Paid AdvertisingSM-07 to SM-09

SM-07

Meta Ads Foundation — The Most Powerful Small Business Advertising Tool

Meta Ads (Facebook + Instagram) give you access to 3+ billion people with targeting so precise you can reach "Women 28-40 in Los Angeles who own small businesses and are interested in Google Workspace and entrepreneurship." No other advertising platform lets a $20/day budget reach this specific an audience. This module covers Business Manager setup, the campaign structure, audience targeting, pixel installation, and your first $5/day test campaign.

Meta Ads Setup — First Campaign Walkthrough

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Campaign Structure (Always Use This)

Campaign Level: Objective (Traffic / Leads / Sales)
Ad Set Level: Audience + Budget + Placement
Ad Level: Creative (video/image + copy + CTA)

Starting Budget Framework

Week 1-2: $5-10/day — testing 3 audiences
Week 3-4: $15-20/day — scale winning audience
Month 2+: 2x budget when ROAS > 2x
Never: Spend more than $50/day without pixel data

📣 Meta Business Suite 📊 Ads Manager 📅 Events Manager (Pixel)

Meta Audience + Campaign Brief

Act as a Meta ads specialist. Build a full campaign brief for my first ad campaign. Business: [Name, type, location] Product/Service being advertised: [Description + price] Goal: [Traffic / Lead form / Purchase / Message] Budget: [$X per day] Geographic target: [City / Region / National] Create: 1. THREE TEST AUDIENCES: Audience A (Interest-based): [Specific interests, behaviors, demographics] Audience B (Lookalike): [Source audience to base this on] Audience C (Broad): [Age range + location only — let Meta optimize] 2. AD COPY for each audience (customize the angle): Primary text (125 chars) Headline (27 chars) Description (27 chars) CTA button selection 3. CREATIVE BRIEF: Video or image recommendation Key visual element to include Text overlay if video 4. TESTING PLAN: What metrics to check after 3 days before scaling

SM-08

UGC-Style Ads — The Format That Outperforms Everything

UGC (User-Generated Content) style ads look like organic social posts rather than traditional advertisements. They're shot on a phone, feel authentic, and convert at 2-4x the rate of polished brand ads because people don't immediately recognize them as ads and don't skip. You can create UGC-style ads entirely with AI — script with Gemini, voice with ElevenLabs, avatar with HeyGen, edit with CapCut. This module walks through the complete workflow from brief to published ad.

UGC Ad Creation — Full AI Workflow

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1️⃣

Script

Gemini writes UGC-style narration

2️⃣

Voice

ElevenLabs generates audio

3️⃣

Avatar

HeyGen renders talking head

4️⃣

Edit

CapCut adds captions + music

✂️ CapCut (Free) 🎙️ ElevenLabs 🤖 HeyGen 📊 TikTok Creative Center

UGC Ad Script — Full Production Package

Write a UGC-style ad script that feels like an authentic person talking on their phone — NOT a corporate advertisement. Product/Service: [Description] Price point: [$X] Target viewer: [Demographics, problem they have] Desired outcome: [Click link / DM us / Buy now] Tone: [Excited customer / Skeptical then converted / Expert friend recommending] The script MUST: — Start with a natural sentence that hooks immediately (not "Hi everyone" or "Hey guys") — Sound like someone talking to a friend, not a brand talking at a customer — Include ONE specific result, statistic, or before/after — End with a soft CTA that feels natural ("I'll drop the link below" not "Purchase now") Write 3 VERSIONS: Version A — Pain-point angle (lead with the problem) Version B — Result angle (lead with the transformation) Version C — Skeptic angle (I was doubtful but...) For each version: [0:00-0:03] Hook | [0:03-0:15] Body | [0:15-0:25] Proof | [0:25-0:30] CTA Also include: on-screen text overlays and B-roll suggestions for each section

SM-09

Ad Analytics + Scaling — Reading the Numbers That Actually Matter

Most business owners check the wrong metrics. They look at likes and impressions when they should be watching CPM (cost per 1,000 views), CTR (click-through rate), CPC (cost per click), and ROAS (return on ad spend). Understanding these four numbers tells you everything about whether to keep spending, kill an ad, or scale up. This module covers how to read your Ads Manager dashboard, when to kill vs scale an ad, and the systematic approach to growing from $10/day to $100/day profitably.

Meta Ad Analytics — Reading and Scaling

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The 4 Numbers You Actually Need to Track

Metric	What It Means	Good Range	If Bad, Fix
CPM	Cost per 1,000 impressions	$8–$20	Broaden audience, change placement
CTR	% who click after seeing ad	>1.5%	Rewrite headline, change creative
CPC	Cost per click to your site	<$2	Improve CTR or CPM
ROAS	Revenue per $1 spent on ads	>3x	Fix landing page or offer

📊 Ads Manager Dashboard 📖 Meta Reporting Guide

Ad Performance Analysis + Action Plan

Act as a Meta ads analyst. Review my campaign performance and give me a specific action plan. Campaign goal: [Traffic / Leads / Sales] Running for: [X days] Total spend: [$X] Results: [X clicks / X leads / X sales / $X revenue] CPM: [$X] CTR: [X%] CPC: [$X] ROAS: [X.Xx] Best performing ad: [Describe the creative and copy] Worst performing ad: [Describe] Provide: 1. DIAGNOSIS: What these numbers tell me about what's working and not working 2. KILL LIST: Which ads to turn off immediately and why 3. SCALE CANDIDATES: Which ads to increase budget on and by how much 4. THIS WEEK'S TESTS: 2 new ad variations to test based on what the data shows 5. 30-DAY PROJECTION: Expected results if I implement your recommendations

⚙️Month 4 — Content Systems & AnalyticsSM-10 to SM-12

SM-10

The 90-Day Content Calendar — Plan Once, Post All Quarter

A 90-day content calendar built in Google Sheets means you sit down for one 3-hour session per quarter and plan every single post for 90 days. No more "what do I post today?" at 7am. Using Gemini AI, you can generate all 90 topics in 15 minutes, then batch-create the actual content in one or two focused sessions per week. This module builds the system from scratch — template, topic generation, batching schedule, and review workflow.

90-Day Calendar Build in Google Sheets

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📊 Google Sheets (Free) 📅 Buffer (Schedule + Publish) 📅 Later (Visual Grid Planner) 🔧 Hootsuite (Multi-Platform)

90-Day Content Calendar Generator

Act as a social media content strategist. Generate a complete 90-day content plan. Business: [Name, type, what you sell] Platforms: [List 2-3] Posting frequency: [e.g., 5x/week on Instagram, 3x/week on LinkedIn] Content pillars: [List your 5 pillars from SM-03] Upcoming promotions or events: [Any launches, sales, or events in next 90 days] Generate the full calendar in Google Sheets format: COLUMNS: Week | Date | Platform | Pillar | Format | Topic/Hook | Key Message | CTA | Status Fill in every row for 90 days (Weeks 1-13). Mark any promotional posts with [PROMO] tag. Include 2 recurring series (e.g., [TIP TUESDAY], [WIN WEDNESDAY]). Note any seasonal or trending opportunities in the period. After the calendar, provide: BATCH SCHEDULE: Recommended day and time to create content for each week ASSET CHECKLIST: What photos, videos, or graphics to prepare in advance

SM-11

Scheduling + Automation — Set It and Actually Forget It

Once your content is created, manual posting is a waste of your time. Buffer, Later, and Meta Business Suite all allow you to schedule posts weeks in advance, automatically publishing at optimal times. Combined with Gemini AI generating your captions and hashtags in bulk, you can go from "I have nothing to post" to "I'm scheduled 4 weeks out" in one Saturday afternoon.

Scheduling Workflow — Buffer + Meta Suite

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📅 Buffer (Free for 3 channels) 📱 Meta Creator Studio 📸 Later (Instagram-first)

Batch Caption Generator (10 at Once)

Act as a social media copywriter. Write 10 ready-to-post captions for [PLATFORM] for [BUSINESS NAME]. Brand voice: [Describe — see SM-02 brand voice guide] Content pillars to pull from: [List 3 for this batch] Any current promotion or event: [Or write "None"] For each caption provide: 1. CAPTION BODY (150-220 characters for Instagram, 200-300 for LinkedIn) 2. LINE BREAKS for readability (use ... as paragraph break cue) 3. CALL TO ACTION (last line — specific, low-friction) 4. HASHTAG CLUSTER (15-20 relevant tags, mix of large/medium/niche) 5. BEST TIME TO POST for this type of content 6. CONTENT TYPE (Reel / Static / Carousel / Story) Number them 1-10. Format for easy copy-paste into Buffer or Later.

SM-12

Social Media Analytics — Measuring What Actually Drives Business

Vanity metrics (followers, likes) feel good but don't pay the bills. The metrics that matter are: reach growth rate, profile visits to link clicks, link clicks to website visits, and website visits to leads/sales. This module teaches you to build a simple monthly analytics report in Google Sheets using data from Instagram Insights, TikTok Analytics, and Meta Business Suite — and how to use Gemini to turn that data into a clear action plan for the next month.

Building a Monthly Analytics Report

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📊 Instagram Insights 📊 TikTok Analytics 📊 Meta Insights

Monthly Analytics Report + Action Plan

Act as a social media analyst. Review my monthly performance data and build a next-month action plan. Platform: [Instagram / TikTok / LinkedIn / All] Period: [Month and year] Metrics this month: — Followers start/end: [X → X] — Total reach: [X] — Impressions: [X] — Profile visits: [X] — Link clicks: [X] — Top 3 performing posts: [Describe each with format and topic] — Bottom 3 performing posts: [Describe each] — Story views avg: [X] — Website traffic from social: [X visits] Provide: 1. PERFORMANCE SUMMARY: What the numbers actually mean in plain language 2. WHAT'S WORKING: Content types and topics resonating most 3. WHAT'S NOT: Patterns in underperforming content 4. NEXT MONTH CONTENT RECOMMENDATIONS: Specific adjustments to strategy 5. GROWTH TACTICS: 2 tactics to test next month to accelerate growth 6. BENCHMARK COMPARISON: Am I ahead or behind typical accounts at this stage?

🚀Month 5 — Community, Collabs & EventsSM-13 to SM-15

SM-13

Community Building — Turn Followers into Superfans

Followers are a vanity metric. Community members buy from you, refer you, defend you online, and show up repeatedly. Building a community doesn't require a big audience — you can start with 200 followers. It requires consistency, responsiveness, and giving people a reason to identify with your brand beyond the product. This module covers comment strategy, Instagram Close Friends (for VIP content), Facebook Groups, and how to use Gemini to respond to every comment in your brand voice.

Community Building Strategy

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Community Engagement System

Act as a community manager. Build an engagement system for my brand and write 20 comment responses. Brand: [Name, voice description] Platform: [Instagram / TikTok / LinkedIn] Recent post topic: [What the post was about] Comments to respond to: [PASTE YOUR ACTUAL COMMENTS HERE or use these examples] 1. "This is exactly what I needed!" 2. "How much does this cost?" 3. "I tried this and it didn't work for me" 4. "Can you do a video on [related topic]?" 5. "This is so helpful, sharing with my team" For each comment write: — RESPONSE (in brand voice, under 80 characters, ends with engagement hook) — Why this response works for community building Also provide: COMMENT STRATEGY: How many comments to respond to daily, timing, approach to negative comments ENGAGEMENT PROMPTS: 10 questions to ask in captions that generate high comment rates

SM-14

Influencer Collabs + Creator Partnerships

You don't need celebrity influencers. Micro-influencers (5K-50K followers) in your specific niche convert at 3-5x the rate of mega-influencers because their audience trusts them like a friend. A local food truck partnering with three LA food bloggers who each have 20K engaged followers is worth more than one influencer with 500K passive followers. This module covers how to find, pitch, and structure partnerships that actually drive sales — including DM scripts, collab structures, and how to track results.

Influencer Outreach + Partnership Strategy

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🔍 Instagram Explore (Find Creators) 🎵 TikTok Creator Marketplace

Influencer Outreach Kit

Act as an influencer marketing strategist. Build a complete outreach kit for my brand. Business: [Name, type, location] Product/service to promote: [Description] Budget: [$X total or per partnership or product trade only] Target influencer type: [Nano 1K-10K / Micro 10K-100K / Mid-tier 100K-500K] Niche: [e.g., LA food, Black women entrepreneurs, fitness, small business] Generate: 1. SEARCH STRATEGY: How to find the right creators on Instagram and TikTok (specific search terms, hashtags, competitor followers to check) 2. VETTING CHECKLIST: 6 things to check before reaching out (Engagement rate formula, audience authenticity signals, content quality) 3. DM OUTREACH SCRIPT (Instagram): First message that gets a response — Personalized opening (reference specific content) — Brief intro (2 sentences max) — Clear ask (specific, low-commitment) 4. PARTNERSHIP STRUCTURES: 3 deal types with pros/cons — Product gifting — Paid post — Revenue share / affiliate 5. BRIEF TEMPLATE: What to send when they say yes (Deliverables, timeline, usage rights, payment terms)

SM-15

LASEC Event Social Strategy — The 2028 Olympics & FIFA Opportunity

Los Angeles will host the 2028 Summer Olympics, FIFA World Cup 2026, Super Bowls, and multiple championship events throughout this decade. For LASEC-certified suppliers and LA businesses, this represents the single largest social media opportunity in the city's history. Millions of international visitors will discover LA businesses through social media before they arrive. Your social presence during these events is your most valuable marketing asset. This module builds the full event social strategy — pre-event positioning, multilingual content, real-time posting, and post-event retention.

Event Social Media Strategy — 2028 Olympics & FIFA

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LASEC Supplier Series — Event Social Checklist

6 Months BeforeEstablish local hashtags · Post location content · Build travel/food influencer relationships · Start Google Business optimization

Event PeriodDaily posts with event hashtags · Multilingual captions (Spanish, French, Mandarin) · Stories showing real-time experience · Respond to every comment within 1 hour

Post-EventThank-you content · Highlight reel of the period · Retarget visitors who engaged · Ask for Google reviews from international visitors

Complete Event Social Media Strategy

Act as a social media strategist specializing in event-based commerce for LA businesses. Business: [Name, type, location in LA] Event target: [2028 Olympics / FIFA 2026 / Super Bowl / All] Primary products/services relevant to event visitors: [List] Current social following: [X followers on each platform] Languages you can create content in: [English + ?] Build a complete event social media strategy: PRE-EVENT CONTENT PLAN (6 months out): — 3 content series that position you as the go-to spot for event visitors — Hashtag strategy (event-specific + location + niche) — Influencer collab targets (travel bloggers, sports fans, international visitors) — Google Business optimization actions for international search EVENT-PERIOD POSTING PLAN: — Daily posting schedule (times + formats) — 5 multilingual caption templates (English + Spanish + one other) — Real-time content opportunities (crowd photos, event energy, special menus) — Stories strategy for FOMO and urgency POST-EVENT RETENTION: — How to convert event followers to regular customers — Review campaign (get Google + Yelp reviews from visitors) — Email capture strategy for event period — Follow-up content that keeps visitors engaged long after they've returned home

📋Prompt Library — All Social Media FrameworksQuick Access

Five months of structured training — ElevenLabs, HeyGen, UGC ads, Meta advertisi

Social Media AI Playbook — 15 Modules Across 5 Months

Create. Schedule. Scale. With AI.

Five months of structured training — ElevenLabs, HeyGen, UGC ads, Meta advertisi

Social Media AI Playbook — 15 Modules Across 5 Months

Create. Schedule. Scale. With AI.

Blueprint PDF