A Square Online store that sells on Instagram and Facebook.

Square Online gives you a full e-commerce website with no monthly fee on the free tier. You get unlimited products, all payment types (credit, Apple Pay, Google Pay, Cash App Pay), automatic inventory sync with your Square POS, and built-in SEO tools. This module walks through the complete setup from zero to live.

The difference between a product page that converts at 2% and one that converts at 8% is usually the copy. Most product descriptions list features. Winning product descriptions sell the transformation. This module uses Gemini AI to write product copy that speaks to emotion first, then validates with features.

When your Square catalog is connected to Meta Commerce Manager, your products automatically appear on your Facebook Page Shop and Instagram Shopping, including shoppable posts and product tags in Reels. Customers can browse and buy without leaving the app. This module covers the full integration setup.

Professional ad creative used to require a production budget. Now it requires a plan. Write your script with Gemini AI, generate the voiceover with ElevenLabs, render an AI avatar with HeyGen, and finalize the edit with Google Vids, all in under 2 hours, all from your computer, all with no camera required.

User-generated content outperforms polished brand content in ad click-through rate by 4:1 on average. The reason is simple: it doesn't feel like an ad. This module covers how to create authentic UGC-style content using AI tools, how to brief real customers to create it for you, and how to test both approaches.

Running Meta ads profitably is about campaign structure, creative testing, and knowing your numbers. This module covers how to set up a Conversions campaign, how to test creatives efficiently on a small budget, how to read your results, and when to scale versus when to stop.

Your Instagram following is rented. Your Facebook page is rented. Your email list is owned. If Meta shuts down your ad account tomorrow or changes the algorithm, you can still reach 100% of your email subscribers. Building your list is the highest-priority long-term asset in eCommerce. This module covers setup, automation flows, and the sequences that drive revenue on autopilot.

Acquiring a new customer costs 5–7x more than retaining an existing one. Yet most eCommerce businesses spend 90% of their marketing budget on acquisition and 10% on retention, the exact opposite of what maximizes profit. This module covers the post-purchase sequences, loyalty systems, and referral programs that turn one-time buyers into lifetime customers.